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April 27, 2018

Iconic Design Studio and AWE Corporate Interiors collaborated at the Western Regional Dental Experience recently at the Renaissance Glendale Resort & Spa.

The three-day event provided continuing education for dentists and their staffs. It also provided plenty of opportu...

January 29, 2018

When I started writing a blog focusing on interior design, its intent was to educate, explain, and maybe even entertain. 

Every once in a while, however, you experience something so profound and so touching that it takes your breath away.

That "something" came to me rece...

December 4, 2017

I can remember as a child quaking in my Saddle Oxford's when my mother announced it was time to go to the dentist. Nothing was more dreaded or terrifying, not to mention painful. The only thing I looked forward to was hoping the puzzles in Highlight magazine had yet to...

August 31, 2017

The design described below offers wonderful benefits for use in healthcare, hospitality, airports and the like.

July 3, 2017

After years of retrofitting the American office environment, it appears another change is looming. What was old is now new.

May 1, 2017

Interior finish technology has advanced so far in our industry that theoretically these enhancements protect us from ourselves.

November 17, 2016

interior finish technology, interior finishes, interior design, healthcare design

September 21, 2016

I recently attended a panel discussion hosted by the Phoenix Business Journal for women in commercial real estate. One of the questions asked, and it seems for the millionth time: “Is there still a glass ceiling when it comes to women in C-level positions”?

I find that...

July 11, 2016

...there’s nothing like banking on the experience of a designer

By Kelli Berry

You know what you like, and that’s great. However, what you like may not perform as you expected because you didn’t hire the right professional for the job.

I recently met with a potential clie...

June 7, 2016

We were recently hired by a local commercial real estate firm to design its new corporate headquarters. I met the leadership group about a year ago over breakfast in Scottsdale and it took that long for the right project to reunite us.


Right away they informed me they...

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The Western Regional Dental Experience gave us something to sink our teeth into

April 27, 2018

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iconic design studio

15455 n. greenway hayden loop


scottsdale, arizona 85260